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York Machinery Sales: Live Auctions to Return in October
York Machinery Sales are to introduce a new innovative hybrid auction system using advanced technology to ensure lots reach the widest audience online as well as giving the opportunity of bidding live on-site.
When the first York Machinery sale went online in April 2020 it proved very successful achieving good results for vendors and becoming popular with buyers.
As we come out of lockdown, consultations have shown a wide variation of opinion but one thing that is very clear, is that the online system will play a major part in the future with the ability to put the sale in front of a much bigger audience both nationally and internationally.
However, we also recognise it is important that the traditional auction has a role in terms of authenticity, the atmosphere of the live event and above all the social interaction.
As a result, we have created a hybrid auction to try and combine the best of both worlds by using some exceptional technology for an online system which will combine with the ability to attend the sale for those who prefer to be part of the live auction.
The former auctions 6 and 7 comprising all the main machinery together with trailers, tractors, loaders and vehicles will be operated under the new hybrid auction to combine the best of both worlds and offer the ability to bid online over a timed period starting on a Friday but then concluding the following Wednesday with a real-time live auction allowing bidding both online and on-site.
The live auction will be conducted from a vehicle running along the lots with direct link-ups to the online platform including both audio and video connections. The online bidding screen will change on a lot by lot basis from the timed bid format to a quick and easy auction bid button.
The former auctions 1 to 5 including livestock requisites, buckets, lawnmowers, wheels, spares, building materials, small plant etc will remain as timed online auctions for the time being but subject to review in the new year. These will continue to go live on Friday for the start of online bidding and close on the following Monday or Tuesday.
This will then allow purchasers to combine collection of lots and attend the live tractor and machinery auction the following day with full catering services available as well enjoying a social day out. It is also planned to screen the live auction in the market hall.
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